Proposal: Marketing Qcubed

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Joined: 12/02/2008

Hey guys,

Following on from this thread http://qcu.be/content/i-have-started-topic-stackoverflowcom

I propose to help the promotion of Qcubed through SEO.

Although I do use the framework my programming skills are overshadowed by my business and online marketing skills.

My current proposal is to do the following:

  • keyword research
  • keyword targeting
  • article writing and submission (to generate backlinks and awareness)

All this will be achieved through organic results so that expenditure through Pay Per Click programs is not needed.

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Joined: 12/02/2008

For example on Google qcu.be doesn't rank in the top 1000 results for 'php framework'

enzo's picture
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Joined: 03/31/2008

Hello people

Good Idea , I always create a new contribution like ticket write a post in my blog informing about the change and linked to trac or some forum post, in this way we could increase page rank or karma of the qcubed website.

I'm wondering if someone in the comunity have friend in some php magazine online to try to get and interview to talk about the qcubed or someone have a good reputation in dig or slashdot for the same purpose.

Also create a new entry at http://www.phpframeworks.com/ someone with good redaction.

enzo

alex94040's picture
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Joined: 11/06/2008

jasonx - I think this is an excellent idea. We'd be honored to have you drive this effort.

scottux's picture
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Joined: 11/07/2008
cdhamm's picture
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Joined: 05/09/2008

"For example on Google qcu.be doesn't rank in the top 1000 results for 'php framework'"

egad =/

We need to rally the troops and start a marketing/SEO campaign blitz. You can build the best framework in the world but if no one can find it what's the point?

alex94040's picture
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Joined: 11/06/2008

scottux - great article. We should indeed at some point as everyone to post articles like this on their sites. Not yet, though - I'd like to wait until the v1.1 release, when upgradeability and maintainability will be dramatically improved. It's not that far off - a month or two away, max.

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Joined: 12/02/2008

Hey Guys,

I am going to do some key work research to see what keywords we can target and what their search volumes are. Further how much competition there is for those keywords.

I know you guys are toying with changing the design so maybe both efforts can be co-ordinated together. I know web designers and SEO guys clash but I come from both sides. The import things are page titles, proper construction of h1, paragraphs, alt tags etc.

I currently use a couple of paid SEO tools which I can also use for Qcubed without any problems.

I'm a bit busy at work at the moment so I will report back on the weekend.

Jason

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Joined: 07/07/2008

I tried to add Qcubed as PHP framework in wikipedia. I am in contact with a Linux printed magazine in Italy and we agreed to create an article on Qcodo, last year. After the Qcodo stagnation we decided to stop. I should start to write something, but they are more interested in talking generally about meta programming.

Last year I thought Qcodo in a workshop in a LUG. So an idea is to spread the word using PHPUG, LUG, etc...

tony1kenobi's picture
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Joined: 04/22/2009

I'll write a blog post when 1.1 is out

tronics's picture
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Joined: 04/06/2008

I will jump on that wagon as well, I have had great success with all optimization that I have done as I have so many well ranked sites online now.

Great to hear 1.1 is coming soon. Hang in there, you people are great. :)

Cheers,
tronics

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Joined: 12/02/2008

I have just spent some time research keyworks and their volumes.

Seems we have a broad range of keywords to target.

Google's Keyword Tool reported these volumes for keyword matches:

php framework - 74,000
php frameworks - 8,100
php ajax framework - 3,600
php mvc framework - 2,400
best php framework - 1,900
php5 framework - 1,600
framework for php - 1,300
php web framework - 1,300
rapid application development - 18,100
rapid php application development - 880
rapid web application development - 720
for rapid php application development - 590
web framework - 33,100
web frameworks - 6,600
web application framework - 5,400

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Joined: 12/02/2008

Further analysis for keyword rankings for the domain qcu.be yielded the only following result:

php5 framework we are ranked 30th on Google.

It seems obvious that we should be targeting php framework over php5 framework.

We should also be using rapid application development in promoting qcu.be and not rapid prototyping.

Why is this important? This is important because this is what people are searching for. We want to attract people who don't know what qcu.be is. There isn't much benefit using terms people aren't searching for because Google and other search engines reward relevance.

If anyone has any feedback or can suggest other keywords or do the analysis it would be appreciated.

enzo's picture
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Joined: 03/31/2008

Hello folks

I did a new entry at phpframeworks.com forum at http://www.phpframeworks.com/forum/viewtopic.php?f=2&t=46

I guess if more people include comments could be includes at the home page, this is the second page on google for php framework.

Regards

enzo

agsel's picture
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Joined: 04/02/2008

One thing, that might help a bit: http://www.prchecker.info/check_page_rank.php
You can compare google page ranks of different pages. For example: qcu.be has 4/10. cakephp.org, framework.zend.com, codeigniter.com, www.symfony-project.org all have 7/10.

I'm not 100% sure, that this tool is the most precise. But it should give us a clue.

alex94040's picture
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Joined: 11/06/2008

The tool I use for SEO judging is the SEO For Firefox plugin - it shows you the Google page rank + a bunch of other stuff. Here's a screenshot:

qcube-seo.png

enzo's picture
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Joined: 03/31/2008

Hello Alex

Could you provide the extension link, please.

Regards

enzo

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Joined: 12/02/2008

Hey guys,

When your using links in blogs articles etc can we start doing it like so:

php framework

rapid application development

The anchor text is just as important as the link itself.

alex94040's picture
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scottux's picture
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Joined: 11/07/2008

LOL. Also, make sure your links point to qcu.be not qce.be

The current code for qcu.be is not valid. Hopefully when the theme gets fixed up this will be fixed. The pagerank is probably low due to the site only existing since October 29, 2008. Also, the amount of time a site is registered for can boost your credibility, I am not currently aware of how long qcu.be is registered for, but the longer the better.

php framework should definitely be the focus. php5 framework is a little too niche.

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Joined: 12/02/2008

lol sorry make sure you listen to Scott.

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Joined: 03/31/2008

Here's another site we can use to get our name out there:
http://www.ohloh.net/

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Joined: 01/29/2009

Just a couple of ideas (apart from SEO):

- create show-off section with sites / projects using qcodo/qcubed. I think it is a crucial thing for developers to see it working in a real world. I am sure that if all of us posted our projects (with a short description) there will be couple of dozens good examples.

- create a set of icons (to include in footer) "Created with QCubed"

- screencasts are awesome (I'm glad that we have some on this site). We can use sites like showmedo.com (maybe there are others) to present the features of the framework.

- send information to websites like webappers.com, webresourcesdepot.com to present QCubed

alex94040's picture
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Joined: 11/06/2008

pawel, thanks so much for your recommendations, they all make perfect sense. Would you be willing to actually invest time in implementing any of them? We could very much use your help.

Thanks!
-Alex

scottux's picture
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Joined: 11/07/2008

More keywords we should focus on

I have been spending some of my 'relaxation time' doing some keyword research for QCubed. Because if no one can find us, then we can't grow. I am not taking into consideration specific keywords like QCubed or QCodo. That being said...

PHP framework, object-oriented PHP framework, PHP MVC framework - all pretty broad terms, but we should be much higher for them.

object-oriented PHP MVC framework - This is a pretty specific description of our framework. My site, http://www.piranhamethod.com/2009/05/25/php-framework-comparison/ , shows up pretty low - but it is still higher than qcu.be.

PHP jQuery Ajax, PHP javascript framework - QCubed 1.1's biggest selling point in the future will be the no-conflict jQuery integration. We should show up much higher for this. Our easy to use AJAX combined with code generated ORM makes QCubed the best framework out there. We really need to push this.

PHP5 framework or PHP5 model-view-controller framework - This is our highest ranking keyword combination and no wonder, it is on the main page in the header and in the title and it is pretty specific. What happens when PHP6 comes out? I know that it requires at least PHP 5, but PHP < 5 is phasing out and I feel there is no need to specify the version so prominently. I could be wrong, but I think most people will search for PHP not PHP5.

flexible PHP framework, flexible PHP5 framework - I would consider QCubed a pretty flexible framework that doesn't get in the way and allows me to build my application based on custom objects. We should maybe push this as a marketing term.

I have personally validated most of the site that runs QDrupal. The new theme should be pretty search engine friendly. Also, I think that having an incomplete theme was driving people away.

http://www.alexa.com/siteinfo/qcu.be for some more stats

I have also created a Facebook group to start taking advantage of some social networking. http://www.facebook.com/group.php?gid=49351685999
There is a LinkedIn group. Not sure of the details at the moment though, if you have LinkedIn - just search for QCubed.
Not sure about Twitter, MySpace, digg, StumbleUpon, Technorati, on and on ad infinitum. We need to start some action in these groups to get people together and help build the community.

alex94040's picture
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Joined: 11/06/2008

Scott - thanks so much for doing this. A few things:
1) I think we should prominently add the "join the Facebook group" button onto the homepage. This will make our Facebook channel a big marketing thing.
2) Can you add me, Vexed, and Mike Hostetler as admins of the Facebook group?
3) What do you think should be the action plan for the keyword optimization? What can we ask the visitors of the site to do that will help us? We should put a request to the users of the framework to do something (i.e. post a blog article, etc) on the front page of the site. This will bring us some serious SEO juice.

How does that sound?

scottux's picture
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Joined: 11/07/2008

Alex,

No problem. I can drop a button on the frontpage in the theme. I have added you as an admin to the Facebook group, I have also located Mike and invited him to be my friend (Aw..) and I will promote him to group admin when I can. If you have vexed in your friend list then go ahead and add him. I can't seem to find him.

I think we just need to be sure that headings and titles contain more appropriate keywords. As long as content writers keep a list of terms in mind when they write tutorials, forum posts, blog posts, etc. that would be a good start.

I have also been wondering if Google is considering the subdomains separately. A lot of the site is split between examples and trac. They should lump it all together in their equation, but I am not 100% sure that they do.

agsel's picture
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Joined: 04/02/2008

There is an article in wikipedia about qcodo:
http://en.wikipedia.org/wiki/Qcodo

It seems, that someone has tried to write something about QCubed also:
http://en.wikipedia.org/wiki/Qcubed

Might be good idea to add content about qcubed. For example, I was speaking about ORM in PHP and people search ORM in google and find wikipedia article:
http://en.wikipedia.org/wiki/List_of_object-relational_mapping_software

Might be a good idea to add qcubed there also?

As English is not my main language, I let someone else to write about qcubed. :)

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Joined: 07/10/2008

We had some pretty good words for wikipedia on the qcubed article, but they are stubborn and we all came to a conclusion that we don't need 'em.